Supercharging Bankers' Commercial Sales & Marketing with Data-Driven Strategies

Commercial and business bankers constantly seek new ways to make their business development, relationship management and client engagement initiatives more efficient and effective. Banks can leverage intelligence and insights on companies and business executives to develop and implement an efficient, data-driven approach to prospecting and marketing to generate new business opportunities. But how do they find the right data to use and translate that data into an actionable strategy?

In this webinar, Capital Performance Group’s Mark Gibson and RelPro’s Martin Wise discuss how bankers can effectively find and leverage the intelligence they need to develop a strategy for commercial growth. 

• Developing a data-driven strategy
• The types of data you need for efficient prospecting
• Aligning business development and marketing efforts to win more customers 
• Leveraging data in your prospecting and marketing efforts to resonate with prospects and drive growth