Growing Your New Commercial Business Pipeline and Leveraging Targeted Content to Increase Deposit Growth

In a competitive banking market, bankers are focused on the importance of attracting and retaining more commercial deposits. Lance Rosenthal, Chief Growth Officer of RelPro, and Glen Senior, Chief Executive Officer of The Small Business Company, discussed how a targeted prospecting and content strategy can help you drive deposit growth for your organization. During this session, Lance and Glen covered:

• Identifying ‘cash-rich’ industries to prospect for deposits
• Connecting with decision-makers efficiently and effectively
• Leveraging technology solutions to streamline business development
• Developing a content strategy to drive qualified business leads
• Strategies for amplifying content across your marketing ecosystem